Workforce
One roster for staff, crew, and vetted freelancers. Availability, rates, and assignments live in a single place — not in a group chat.
ABOUT KROTIVA
The operating system for creative production teams.
Krotiva brings workforce, projects, clients, deliverables, approvals, messaging, and billing into one system — built for the people who actually produce the work, across the Gulf.
THE PROBLEM
Production runs on tools that were never built for it.
A shoot is scheduled in a spreadsheet. The crew is booked over WhatsApp. The brief lives in someone's inbox, the deliverables in a shared drive, the invoice in an accounting app, and the client approval somewhere in a 40-message thread. Nothing talks to anything else.
So the work happens twice — once in real life and once in the re-typing, the chasing, and the "which version is final?" The bigger the team and the more clients, the worse it gets. Production teams don't need another app. They need a system that holds the whole job together.
WHAT KROTIVA IS
One operating system, end to end.
Six surfaces that share the same data, so the job stays connected from the first brief to the final payout.
Projects & events
Every shoot, edit, campaign, and live production tracked from brief to wrap, with timelines the whole team can actually see.
Clients
A real CRM for production: client records, briefs, and a branded portal where they review and sign off without the email chain.
Deliverables & approvals
Galleries, cuts, and files routed for review with versioning and a clear approved / changes-requested status on every asset.
Messaging
Studio-to-crew and studio-to-client conversations in real time, attached to the project instead of scattered across WhatsApp.
Billing
Quotes, invoices, and payouts tied to the work itself — so what was produced and what gets paid never drift apart.
WHO WE SERVE
Built for everyone who produces creative work.
From a solo freelancer to a media house — same system, scaled to the team.
Freelancers
Photographers, videographers, editors, and crew managing their own bookings, clients, and payouts.
Production companies
Teams running multiple shoots and clients at once, who need every job and every payout in one ledger.
Creative studios
Studios turning briefs into deliverables — workforce, approvals, and client sign-off under one roof.
Agencies
Creative and marketing agencies coordinating crews, vendors, and client approvals across campaigns.
TV commercial production
Commercial houses scheduling cast, crew, and call sheets against tight delivery deadlines.
Film production
Film and content teams tracking departments, deliverables, and budgets from pre-pro to final cut.
Corporate production
In-house and corporate teams running internal shoots, events, and brand content as repeatable projects.
Events production
Event and live-production teams staffing crews, managing run-of-show, and billing per activation.
Media companies
Publishers and media houses producing at volume, who need workforce and output visible in one system.
GCC-FIRST REACH
Built for the Gulf, from the ground up.
Krotiva is designed for how production actually works across the GCC — multi-emirate crews, cross-border clients, and the local realities of getting creative work made and delivered. We start in the six Gulf markets and grow from there.
UAE · Dubai · Abu Dhabi · Sharjah
United Arab Emirates
Saudi Arabia
Qatar
Kuwait
Bahrain
Oman
Run your production on one system.
Spin up your studio in minutes, or talk to us about how Krotiva fits your team.